PartnerStack Begginer's Kit [ADV]
I hear you are starting up your company's affiliate program on PartnerStack.
Let's start it off on a good note!
One of the problems every single affiliate program has in this green Earth is fraud.
This file is your first line of defense against the most common type of fraud: Brand Bidding
Brand Bidding is when your affiliates start buying search ads for your brand terms. If you're in performance marketing you probably know where that goes.
- Click Through Rates on Brand Ads are around 50%. That's your organic traffic going to a partner that did nothing to promote your brand.
- Cost Per Click - When you run your own Search Ads, you will notice mysteriously the cpcs on brand campaigns rising. Even if Google's Auction Insights report shows nothing
How is this gonna help you?
This list was compiled over the years with Spoof Defender customers. Many of the partners here were seen bidding on brands across multiple different programs.
For you, keep it handy: whenever a new partner signs up, check them here. If they are in this VIP list, keep an extra close eye on them.
If this list is not enough and you want to stop the leak, join us:
Go to Spoof Defender